Explore the brand identities of our portfolio companies — guidelines for consistency and impact
All Portfolio Companies Brands
The success of visual identity is all dependent on the execution:
- Do not change the color of the logo or elements of the logo outside of any company’s color scheme.
- Do not stretch the logo in any direction.
- Do not place overlays or any effects.
- Do not put the logo into a container or shape.
Logo
Further’s bold and forward logo design is the cornerstone of the identity. Inspired by the grit and drive behind the Apollo mission that reached the far side of the moon. This event marked the furthest mankind has traveled.
Mark
The mark provides a visual representation for Further as a vessel. The shape was constructed from a series of abstracted shuttle and star formations. The mark is positioned on an acute angle, further amplifying the forward trajectory.
Colors Usage
Pattern
The Further pattern adds a flare to any graphic application. Inspired by one of Further’s principle beliefs, reach further together, the pattern creates an abstracted chain. The pattern can be utilized as an overlay or stand alone graphic on any on screen or printed material. The pattern is best utilized as an accent to any graphic.
The graphics provided are the property of Further Ventures and are protected by intellectual property laws. Please do not modify them, use them to imply a relationship or endorsement by Further Ventures, or incorporate them into your product or business name. Do not combine these graphics with other elements without prior written permission from Further Ventures.